Steve Jobs is interviewed during his time at NeXT (1993) about the creation of their logo by Paul Rand
Indisputably, Rand’s most widely known contribution to graphic design are his corporate identities, many of which are still in use. IBM, ABC, Cummins Engine, Westinghouse, and, until recently, UPS.
Not at all one of my favorite logos really. Paul’s corporate identity work and longevity speaks for itself though.
Do you have a favorite Paul Rand piece?
